Vakantiediscounter redesign
Bookings tripled after redesigning landing pages and conversion funnels
CLIENT
Dé VakantieDiscounter
Sector
Tourism
DATE RANGE
8.1.2014
-
4.1.2015
Summary
Assignment
The Holiday Discounter offers complete package tours. As a vacationer, you book your hotel, flight and transfer in one purchase process.The aim of this redesign project was to improve usability and thus increase the number of bookings.
Team
Together with Patrick Plaggenborg (freelance art director) and Thomas van Zuijlen (front-end developer), we have delivered a total redesign of concept, responsive design and front end.
Challenges
Increase conversion through discovery
DéVakantieDiscounter makes it as easy as possible for visitors to find the most suitable offer from various tour operators in the huge range of package tours. Here, the offerings of many tour operators are collected and compared with each other. Because it can take some time for all information to arrive, it is important to weigh the visitor's acute information needs with regard to the topicality of the information. How do you provide a transparent price indication as quickly as possible and guide the visitor to a personal quote? How do you direct the visitor to the best deal and how do you turn disappointment into an alternative offer when the current price or availability is disappointing?
Results
Ervaringen
I really enjoyed doing the Design Sprint. It's a fun way to take a different perspective and try to look from the customer's side - something we don't often do in a concrete and tangible way. I also liked the length of time; it was short and powerful - we achieved a lot without overloading our brain:D
The Design Sprint was a highly positive experience due to its compact, time-efficient structure, enabling rapid progress. Collaborating with diverse marketing colleagues brought fresh perspectives, fostering an inspiring and dynamic environment. The synergy and focused time management made it both productive and enjoyable.
The Design Sprint was very nice to do, time flew. Good to see that some many ideas came up in such a short period. Never underestimate the power of the crowd. Also it made us feel heared, possibility to share input and ideas and also a sense the we create these new designs together with you.
