Recruitment strategy and website for PwC: one of the “Big Four” accountancy firms that are all fishing from the same pool of business students graduating each year.
PwC (officially PricewaterhouseCoopers) is one of the “Big Four” accountancy firms, who are all fishing from the same pool of business students graduating each year.
The recruitment competition is always on, also in the Netherlands. At LBi Lost Boys we provided PwC with a strategy that differentiates their working environment from the other firms. With our key insight that preference is triggered primarily by personal connection rather than career perspective, our key message was that ‘at PwC, your personality is the key to succes’.
To prove this message I designed a user experience that triggers visitors to discover their personal connection with PwC. When a visitor connects using Linkedin or Facebook, he discovers actual friends/connections already working at PwC. To make it more personal, we invited 100 current employees of PwC to be the face of the firm, actively sharing personal experiences about life at PwC. These experiences are spread throughout the social media landscape (twitter, linkedin, facebook, youtube) and convert to the recruitment platform http://www.werkenbijpwc.nl where visitors are triggered to apply for a job or sign in for a recruitment event.